Sell Secure Web Gateway. How much time does it take to sell a secure web gateway?
Selling a secure web gateway involves several steps. First, you’ll need to create a landing page. Then, you’ll need to promote the service, collect leads, and finally close deals. This guide will briefly show you how to sell a secure web gateway.
Landing Page
The first thing you’ll need is a landing page. This is a website that will promote your secure web gateway service. It should have a short and compelling copy that describes what your service is and why people should buy it. You can include a video and photos to explain everything in detail. You can also create social media accounts to promote the landing page and drive traffic to it.
If you want to learn how to create a high-converting landing page for your secure web gateway, check out my article on how to do that.
Target Audience
When selling a secure web gateway, targeting the right audience is very important. It’s vital that you know who your ideal customer is so that you can attract the most prospects. If you don’t target the right audience, you’ll waste time trying to sell the product to people who can’t benefit from it or don’t have an interest in it.
To find out who your ideal customer is, think about what kind of person would benefit most from your product or service. Then, think about where they are and what they do online. You’ll need this information when creating your marketing message and deciding on the best way of promoting your service.
Pricing Strategy
First, let’s see what factors affect pricing:
Product cost – this is easily the biggest factor affecting pricing strategy. If you’re selling something expensive like cars or houses, then it’s better not to sell directly to customers but go through dealerships instead. On the other hand, if you’re selling cheaper products like books or toys, then you can sell them directly without any middle man for better profit margins
Type of buyer – price greatly depends on who you’re selling to. For example, if you’re selling luxury goods then customers usually have higher price tolerance than when they buy low-cost products like groceries
Close deals
If you want to sell a secure web gateway, then you need to know how to close deals. Closing deals is not difficult if you know the right approach.
Here are some ways that you can use to close deals:
1. Use persuasion techniques
Persuasion techniques can be a very useful method of closing deals. However, it may not work for everyone, so you’ll need to experiment with different methods and see which ones work best for you. The most commonly used persuasion techniques are:
Liking – if your prospects like you, then they’re more likely to trust you
Authority – if your prospects see you as an authority in the subject matter then they’re more likely to trust and respect you, which can make it easier for them to buy from you
2. Make a Disqualification Statement (DS)
When making a DS, it’s important that you do it at the end of your sales pitch when your prospect is thinking about buying from you. You can use a DS when talking about the benefits of your product or service and why they should buy from you instead of someone else.
3. Use Reasons-Why Close (RWCC) Instead of Incentives-to-Buy Close (ITBC) RWCC works better than ITBC because reasons, why people should buy, are always more compelling than incentives to buy.