Check out What is SWG in cyber security? How does it help organizations track conversations taking place on social media channels?
What Is SWG in Cyber Security?
Cyber security in social media channels is a very important part of cyber security strategy. SWG in cyber security refers to social media governance. It is a set of policies, procedures, and processes that guide the organization in its use of social media channels for business purposes.
The policies ensure that the organization’s social media activities are in line with its business objectives, brand, and legal requirements. Also, it ensures that the activities are transparent and visible to the internal stakeholders as well as external audiences. SWG in network protection is a platform that helps organizations to define who can perform what kind of action on which social media channel.
The policy also provides guidelines for who should be responsible for these actions. The responsibility of these actions can vary according to the nature of the channel and the channel’s purpose. Some examples include responsibility for creating content on a blog, tweeting or sharing posts on Facebook, etc.
Cyber Security Social Media Culture
SWG in cyber security involves creating a culture within an organization. This is where employees feel responsible enough to act and report malicious activity they may come across on social media channels. It also involves training employees to handle different situations.
where they may need to take action on behalf of the organization on different social media channels.
SWG in network protection helps organizations to monitor their online reputation and build trust among customers. Also, it includes gathering valuable market insights from client reviews and ratings on different social media platforms.
A collateral benefit of SWG in network protection is that it helps an organization save money. This is by avoiding an expensive PR crisis if any malicious activity is detected early. Also, this is recognized by an employee or a stakeholder before it goes viral in the public domain.
Social Media Monitoring Service
SWG in cyber security also helps an organization demonstrate its community engagement initiatives. This increases customer loyalty and improves customer experience with its products/ services. Also, this is especially when there are negative comments about the brand or product/service posted on any public forum.
These are like blogs or social media channels like Twitter or Facebook. It can quickly address those complaints by providing a timely response to all those negative posts made public in the digital world! An experienced social media monitoring service provider can support organizations with SWG in cyber security.
This feature is by providing services such as real-time brand monitoring, and keyword tracking (keyword tracking). Also, user behavior analysis is included using advanced machine learning algorithms (machine learning algorithms). These services help organizations keep track of what people are saying about them on social media channels.
This includes both positive as well as negative comments! So, SWG in cyber security can be provided using different models such as on-premise, cloud, or hybrid (on-premise & cloud).